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Monday, June 29, 2009

Innovative Media Available for Investment Banking Presentations

By Chuck R Stewart

An investment banking presentation can be deadly boring, especially potential investors. Thick booklets of printed information, charts, graphs. Who has time to read and evaluate all of this information? Can you? I just throw it into the trash basket, unread. Someone spent uncountable hours laboring over this information, but I don't care. I don't have time to read it. The time for the paper investment banking presentation may be over, however, to be replaced with the video presentation.

Imagine the interested prospect, looking for an investment opportunity. He receives a pile of book-length presentations from your competitors. What does he do with them? He pages through them, heaves a sigh, and tosses them in with the leftovers from lunch. How can you stand out? You can stand out by getting off the paper and onto the screen. Talk to your prospects directly through a computer-based video. In a company profile video, you can present your people in front of the prospect almost as if they were visiting in person, and they can speak the words that the prospect wont take time to read. You can tell your story pictorially and make it real for the viewer. You can walk them through a virtual tour of your facility. You can put your people in front of them. And all of this can be made available just through your web site. With a video on the web, the viewer can run your video at his convenient, and as often as he likes.

Another unread paper presentation is the annual report. Annual reports are required of public companies and are based on data that can be intrinsically interesting. But, no matter how innovative the design or how beautiful the photography, they still consist of words to be read. You can jump forward if you re-envisage your annual report as a modern video annual report. Bring your dull statistics to life. Bring your company into visibility. Make your readers wake up and pay attention.

Third is the road show. A professionally, even artistically, produced video can take the place of the need for your people to travel. Your prospects can see who you are and what you offer right on their computer. This video can display your people, your facility, and your product. Its more than just another PowerPoint slide show, although this presentation can contain slide show-type material. Your prospects will see a living representation of your company, its people, and its offerings.

The company that designs and executes your video can also promote it through a nationally distributed press release containing a hot link back to your video. An e-mail message can be distributed to 50,000 qualified recipients. These recipients can then easily pass on your video to their colleagues through Web 2.0 sharing and book marking tools.

This new and vital technology can revitalize your efforts to reach your prospects in an innovative way. At the same time, these videos will replace reams of paper with flying electrons, reducing waste, energy usage, and pollution. They work to your great advantage while removing the disadvantages. - 23226

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