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Friday, September 4, 2009

Real Estate Boom Expected Following Planning Win in Joao Pessoa

By Leslie Richards

After many years of negotiation the Federal Government, Ministrio Pblico Federal (MPF) has granted the state of Paraba permission for the construction of a conference centre in the state capital of Joao Pessoa. The centre will be constructed in Cabo Branco, a tranquil area with a splendid beach and great restaurants and bars. It is Joo Pessoa's number one residential district and an ideal investment location.

It was confirmed by Infrastructure Secretary, Francisco Sarmento, that the Government of Paraba has now fulfilled all necessary terms laid down by the MPF and works will start in September. The conference centre has an estimated budget of $50 million.

The land at the centre of these negotiations has always been zoned for touristic and residential development, with proposals for at least six large resort hotel schemes including golf and Spa centres. The land has effectively been blocked from development for the last 20-years, but now with this agreement in place, land-owners are rushing for planning permissions.

The area has some of the best beaches in Paraiba, and it has been environmental concerns, which have delayed the development of this location and the expansion of the city. The essence of the agreement between State and Federal bodies was agreement on the safeguarding of existing wildlife, vegetation and protection of the beaches.

Sarmento says that such building will be a landmark in tourism history in state. With this center, we will be able to regularize out touristic network, getting better results in our economy even on low-season months, as we will be able to perform various events. He says that this approval will contribute to a massive increase in real estate prices in the region. We can expect various kinds of investments, with the building of hotels and resorts.

The state of Paraba contains one of Brazil's hidden gems. Joo Pessoa is a great investment alternative to Brazils high density, high-rise developments in larger cities. Joo Pessoa is the gateway to Europe and home to the eastern-most point of the Americas, Ponta do Seixas.

It is widely recognized to be Brazils safest city and also its greenest. In fact it is the second-greenest city in the world. It offers an array of high quality restaurants, cheerful bars and a number of shopping malls.

The city has a very rich and varied cultural programme that is actively backed by the local council. The wide range of activities covers just about every area of the arts, from literary gatherings and art exhibitions to large-scale classical and popular music festivals.

Joo Pessoa, and the state of Paraba in general, is experiencing rapid growth and expansion. The domestic housing market is booming thanks to economic expansion and migration from the south, and international interest is hotting up. For investors, the area already offers excellent year-round rental prospects due to its 12-month season, and excellent resale opportunities thanks to the growing stream of international and domestic buyers. New hotels and resorts and the construction of a major conference centre will only increase Joao Pessoas investment potential. - 23226

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