Should GM Go Through A Corporate Name Change?
There have been quite a few companies that have replaced their names after coming under attack and falling into economic failure. Some of the businesses that have done that consist of ValuJet or currently known as AirTran, Altria or as you may have some time ago known it, Philip Morris, and Xe, which was once known as Blackwater. Even electronics manufacturer LG has altered its name from Lucky Goldstar to only LG and said that it stood for Lifes Good and now its performing just fine with its sales of consumer electronics and appliances.
These companies have done well with the name modification; it is as if they are detaching what they once were and becoming a another company with a shiny, pure representation.
Marketing professionals nationally are in agreement that the rebranding of GM could be a respectable thing. If the goal is to attempt and put this company on a enormous diet and just turn it into a less significant car manufacturing venture, Im not sure thered be that much harm in rebranding, said Jean-Pierre Dube, a University of Chicago marketing professor. The title isnt in good form, he stated, so they have little to lose.
The General Motors brand name has already grown to be a stained brand, with a reputation of building shabby quality cars and now with a gigantic bankruptcy filing under its belt, not to mention what everyone thinks about the company taking all that federal cash to keep from having to file for the gigantic bailoutwhich they filed nevertheless.
Certainly, at present many GM officials are sticking to their guns and not wanting to rebrand the corporation. CEO Fritz Henderson claimed that rebranding wasnt awfully high on his list of things to do in the business. Which is probably a good thing to do bearing in mind all the troubles he inherited, but couldnt rebranding be given to the marketing unit? In spite of everything, GM still has one of those and it actually doesnt have the money to be throwing into high-cost tv spots for now.
Bits and pieces of GM have already begun to be rebranded; GMAC financial services has changed its name to Ally Bank and General Motors Asset Managemnet is now known as Promark Global Advisors.
But, with a company that is as well known as GM could it work?
I dont think something wrong with trying to perhaps promote the company another way than previously, but an entire new brand could be tricky to pull off for the business. I think that the best implementation of rebranding could come from if it were to rebrand a number of its brands such as Chevy or Cadillac. - 23226
These companies have done well with the name modification; it is as if they are detaching what they once were and becoming a another company with a shiny, pure representation.
Marketing professionals nationally are in agreement that the rebranding of GM could be a respectable thing. If the goal is to attempt and put this company on a enormous diet and just turn it into a less significant car manufacturing venture, Im not sure thered be that much harm in rebranding, said Jean-Pierre Dube, a University of Chicago marketing professor. The title isnt in good form, he stated, so they have little to lose.
The General Motors brand name has already grown to be a stained brand, with a reputation of building shabby quality cars and now with a gigantic bankruptcy filing under its belt, not to mention what everyone thinks about the company taking all that federal cash to keep from having to file for the gigantic bailoutwhich they filed nevertheless.
Certainly, at present many GM officials are sticking to their guns and not wanting to rebrand the corporation. CEO Fritz Henderson claimed that rebranding wasnt awfully high on his list of things to do in the business. Which is probably a good thing to do bearing in mind all the troubles he inherited, but couldnt rebranding be given to the marketing unit? In spite of everything, GM still has one of those and it actually doesnt have the money to be throwing into high-cost tv spots for now.
Bits and pieces of GM have already begun to be rebranded; GMAC financial services has changed its name to Ally Bank and General Motors Asset Managemnet is now known as Promark Global Advisors.
But, with a company that is as well known as GM could it work?
I dont think something wrong with trying to perhaps promote the company another way than previously, but an entire new brand could be tricky to pull off for the business. I think that the best implementation of rebranding could come from if it were to rebrand a number of its brands such as Chevy or Cadillac. - 23226
posted by X - Men @ 5:12 AM
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