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Tuesday, December 8, 2009

Use Twitter In Selling Real Estate

By Jerome Pennix

At every real estate conventions, boot camps, or seminars the topic of marketing comes up. Someone will mention Facebook (that's a whole different story) which is always closely followed by a comment about Twitter. So... let's evaluate is Twitter worth it? If it IS worth it, how can you best use it for great results? First, lets look at just what Twitter is and what it can do for your marketing efforts.

Twitter.com is a website where anyone can create a profile and become a "micro-blogger" Twitter is like a regular blog (aka web-log) in that it lets you say anything you desire to say to anyone and everyone who will see it - with one exception. Twitter only allows you to express yourself--0 characters at a time. So it's a little like using you cell phone to send the world a text message. When you find a profile of someone whose--0 character Twitter posts (called "tweets") you can "follow" them - whenever they post something new, it will appear on your Twitter home screen. If someone finds YOUR profile and follows YOU, then you will be notified that someone is "following" you. Now that you know the basics, let's talk about making this a useful and PROFITABLE tool for you.

Because the old adage "Out of sight, out of mind" is usually true, you'll need to stay active with your "tweeting" you should be posting at least once a day. Find something to say specific to real estate - something that other people will find useful. If you just start blasting info about properties you have for sale, it probably won't get you as far as you hope. After all - when was the last time you opened and read an email from someone trying to sell you something?

If you give your followers something they can use or something they find interesting (even if it ISN'T about real estate) then you'll have a chance to keep their attention. When you gain their trust, they'll be more open to consider what you have to say when you want to offer them something you've listed.

Twitter, like other social networking sites, is a good way to connect with others - just keep in the forefront of your mind that they're people and want to be acknowledge like people. They aren't money makers. So connect when a person follows you, send them a short personal message letting them know you appreciate it.

Remember that being real with others and giving thoughtful content is what Twitter is made for - the profit will follow if you treat people like people and post routinely so that your Twitter marketing is constantly on the radar! The more you "Tweet", the larger your following will become - and the larger your following, the better your opportunities of communicating with a person who is interested in making a deal - which, of course, means a greater opportunity for you to profit! - 23226

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